Every important claim needs a trace
Market numbers require a source, date, population and definition. Business results require a baseline, period, method and context. If those are missing, we label the statement as a hypothesis.
- Fact — supported by a named source or client data
- Inference — a reasoned conclusion from available evidence
- Hypothesis — a proposition to be tested
Measure the decision chain
Reach alone does not prove commercial progress. We connect leading and lagging indicators to the customer behaviour the strategy is meant to change.
- Discovery → qualified visit → enquiry or booking
- Booking → arrival → on-site choice → repeat or referral
- Activity metrics are interpreted in context, never presented as revenue by proxy
Attribute work honestly
German Guests Global distinguishes strategy, client decisions, partner execution and external factors. We do not claim production we did not deliver or guarantee outcomes that depend on implementation and market conditions.